Green leaf

Anum H - UX Research developer
Member since:Sep 21, 2021
Profile last updated:Oct 09, 2021
Last activity:Nov. 9, 2021, 4:42 a.m. UTC

Anum H

Hey there! I'm Anum, an ambitious UX designer with an eye for detail and commitment to follow best-practices. I'm well-versed in designing clean, compelling and accessible interfaces. Being a thorough researcher with a deep sense of empathy, I design meaningful and inclusive experiences. I'm a strong communicator, planner and task manager with experience in leading 5+ diverse teams in industrial and research projects.

Skills:   UX Research  ·  UX Design  ·  UI Design  ·  Adobe XD  ·  Adobe Illustrator  ·  Interaction Design  · 
Weekly Availability: 35 hours
Mon 05 - 12 21 - 04
Tues 05 - 12 21 - 04
Wed 05 - 12 21 - 04
Thurs 05 - 12 21 - 04
Fri 05 - 12 21 - 04

Invite for Interview
Hourly Rate: $25.00
Experience: 3 yrs
UX Research: 2 yrs
UX Design: 2 yrs
UI Design: 2 yrs
Adobe XD: 1 yrs
Engineer's Devices:
Android Tablet

LD Talent Work History

Average response time:
12.0 hours
Avg count of messages / Day:


LUMS     Foundry - Building a Design & Data Center for Creatives     Creative Director     Employment
Jan 2021 - Present

  • I started a Design and Data Initiative to help students develop their creative abilities in the field of design and data. I went from UX Research all the way to launching and managing the program.
  • As part of UX Research, I conducted user interviews and an in-depth competitor analysis. After drawing insights, I conducted an ideation session with the team in which we brainstormed for ideas.
  • UX Design involved creating an optimal site-map, information architecture and content structure for the center's digital presence (website, social media presence).
  • I gave the center a brand identity as part of Branding. I created a moodboard, designed a logo, typographic system, art style (icons and illustrations), photography and the brand language.
  • As part of UI Design, I led the design of 30+ unique, interactive and responsive high fidelity prototypes on Figma with pixel-perfect details for the development team.

Skills used: UI Design, UX Research, UX Design

Link to the project:
Slick Packages     UI/UX Design and Branding of an Product-Listing Website     UX Designer     Contract
Jan 2020 - Mar 2020

  • I worked on Branding which included creating the company's Brand Identity (logo, colors, typography, icons and illustration styles, brand guide) after conducting interviews and gathering requirements.
  • As part of UX Research I conducted desk research and a competitor analysis to propose an ideal site-map and information architecture for the website.
  • Most of my work involved UX Design in which I designed low fidelity prototypes of the website (on paper) and wireframes on Adobe XD.
  • UI Design involved converting wireframes into high fidelity prototypes on Adobe XD. I created a Design System and designed a stunning and unique interface for the website.
  • I provided the developer with a pixel-perfect design and all assets neatly organized in seperate folders - this included prototypes (all screens, loading screen, empty states), icons, illustrations.

Skills used: UI Design, Adobe XD, UX Research, UX Design

Link to the project:
LUMS     Language Learning Mobile Application for children with Dyslexia     Lead UX Designer     Employment
Dec 2019 - Mar 2020

  • I conducted UX Research to design an Urdu learning app for children with Dyslexia. I led a team of 6 and conducted user research, identified users' pain points, designed personas and drew insights.
  • As part of UX Design, I synthesized information through Affinity Mapping and ideated for solutions. After several iterations, I designed a curriculum for primary school going children with Dyslexia.
  • UX Design also involved me designing a multi-tiered Game Architecture. I created a features list for an adaptive, research-driven and engaging adventure 2D game, following industry standards.
  • As part of UI Design, Branding and Interaction Design I designed the game's interface on Adobe Illustrator. I created wireframes, tested them with users & designed high fidelity prototypes on Adobe XD
  • I led a team consisting of researchers, voice artists and developers to get the app launch-ready. Currently the app's alpha testing is being conducted before publishing it on Play Store.

Skills used: Adobe Illustrator, UI Design, Adobe XD, UX Research, UX Design, Interaction Design

Link to the project:
LUMS     Autism Assisted - An Assistive Web Portal     UI UX Designer     Contract
Dec 2018 - Mar 2019

  • I conducted extensive UX Research to understand the subject, study users and local needs. The output was a Design Brief useful for the team to refer to throughout the project.
  • As part of UX Design I designed user personas and user journey maps to empathize with users and understand their needs. I also designed a contextual site map of the portal.
  • I worked on UI Design by designing high fidelity prototypes of the interface on Adobe XD. Branding included designing a suitable typographic system, color scheme and art style.
  • I also designed brand assets to be used on the website as well as social media, keeping in mind the expectations, needs and wants of the target audience.

Skills used: UI Design, Adobe XD, UX Research, UX Design

Link to the project:


Lahore University of Management Sciences    Masters in Computer Science  (Computer Science)
Aug 2018 - May 2020


Human Computer Interaction    Lahore University of Management Sciences
Aug 2018 - Jan 2019
Skills learnt: Interaction Design, UI Design, UX Research, UX Design
Information Technology for Development (ICT4D)    Lahore University of Management Sciences
Jan 2020 - May 2020
Skills learnt: UI Design, UX Research, UX Design